According to Kommersant, the Russian retail network VkusVill plans to open a store in Almaty, its first store abroad. While the food retailer is investing tens of millions of rubles in the new store, experts are skeptical about the idea and warn that the network should navigate some difficulties it may face in Kazakhstan.
VkusVill has been exporting its products to 125 stores in Kazakhstan since summer 2023. The retailer relies on this scheme in many countries, like the UAE and China.
As VkusVill representatives told Kommersant, the company noticed great interest in the company’s concept and product in Kazakhstan...